McAllen Holiday Parade 2026
City EventsFree along parts of route; stadium and VIP chair tickets from $8★ Sponsorship / vendor opportunities
The largest illuminated Christmas and helium-balloon parade in Texas, presented by H-E-B, on Saturday, December 5, 2026 with the theme 'Wild Christmas.' The 1.5-mile route runs through McAllen Veterans Memorial Stadium and south on Bicentennial Blvd; stadium tickets via Ticketmaster and $8 VIP chair seats along the route.