McAllen Holiday Parade 2026: Wild Christmas
City Events★ Sponsorship / vendor opportunities
The City of McAllen's signature holiday parade, themed "Wild Christmas" to showcase RGV green spaces. Presented by H-E-B and powered by Bert Ogden Auto Group, with McAllen International Airport, South Padre Island CVB, Reliant, Lone Star National Bank and 30+ additional sponsors. McDonald's and McDonaldland characters return; community organization chairs are sold as a fundraiser and volunteer roles are open. Parade step-off time was not announced in the coverage.